PROJECT MANAGEMENT, QUALITY AND MARKETING

PROJECT MANAGEMENT, QUALITY AND MARKETING

1.PMI – Agile Certified Practitioner (PMI-ACP)


Course Objectives:

The course covers agile methodologies, tools, and techniques extensively and provides real-life scenarios plugged in throughout the course. The course also covers the concepts of the Agile Practice Guide, a newly added reference material for the PMI-ACP exam. 

What will be covered?

The course covers the seven domains in the same sequence as specified in PMI’s exam content outline, including: 

  • Agile principles and mindset
  • Value driven delivery
  • Stakeholder engagement
  • Team performance
  • Adaptive planning
  • Problem detection and resolution
  • Continuous improvement

Who should attend?

The PMI Agile Certified Professional training program is a professional requirement across the IT and tech industry for all project management roles around the world. This  PMI Agile Certified Professional training certification is best suited for:

  • Project managers
  • Agile team members
  • Associate/asst. manager – projects
  • Team leads/managers
  • Project executives/engineers
  • Software developers
  • Any professional aspiring to be a project manager
Training Methodology:

A combination of lectures, discussions, exercises, and cooperative learning will be used. Active learning will focus on discussed based on trainee project scenarios related to the application of qualitative and quantitative methods that will facilitate decision making in project management problems in both the local and international contexts, and assessed through a standard structured formative end of the chapter structured response questions.

Prerequisites (if any):

All PMI certifications require you to meet domain experience levels, educational levels or both before you apply. You will need to provide us with the details of this experience and/or education, so it’s best to gather and prepare this information before you open the application.

Language:
  • Arabic/English
Competencies covered:
  • The history of agile
  • Working knowledge of the Agile principles 
  • Implementing multi-iterative development models for any scale of projects
  • Ability to deliver high velocity stories and epics
  • Knowledge and skills required to clear the PMI-ACP certification exam along with the requisite 21 PDUs.

2.Project Management Professional (PMP)


Course Objectives:

This course provides everything that a project management professional needs, including the 35 contact hours of project management studies that are required to apply to take the PMP® certification exam.

What will be covered?

Chapter 1: Introduction

Chapter 2: The Environment in which Projects Operate

Chapter 3: The Role of the Project Manager

Chapter 4: Project Integration Management

Chapter 5: Project Scope Management

Chapter 6: Project Schedule Management

Chapter 7: Project Cost Management

Chapter 8: Project Quality Management

Chapter 9: Project Resource Management

Chapter 10: Project Communications Management

Chapter 11: Project Risk Management

Chapter 12: Project Procurement Management

Chapter 13: Project Stakeholder Management

Who should attend?

  • Working individuals looking for a professional certification in project management
  • Project managers, senior management and functional managers
  • Individuals looking to be project managers
  • Individuals looks for guided help in taking the PMP certification exam
Training Methodology:

A combination of lectures, discussions, exercises, and cooperative learning will be used. Active learning will focus on discussed based on trainee project scenarios related to the application of qualitative and quantitative methods that will facilitate decision making in project management problems in both the local and international contexts, and assessed through a standard structured formative end of the chapter structured response questions.

Prerequisites (if any):
  • A secondary degree (associate’s degree, high school diploma, or equivalent), with 5 years of PM experience, along with 7,500 hours of experience in directing projects and 35 hours of formal PM education.
  • A 4 year bachelor’s degree or equivalent, and 3 years or more of experience in project management, along with 4,500 hours of directing projects and 35 hours of PM education.
Language:
  • Arabic/English
Competencies covered:
  • Fundamentals of key project management terminologies 
  • Role of the project manager, organizational influence and project life cycle
  • Application of processes in project management life cycle
  • Application of inputs, tools and techniques to the project management processes throughout the project life cycle.

3. Project Management Fundamentals


Course Objectives:

The primary objectives of Project Management Fundamentals are to 

  • Empower participants with the vocabulary, knowledge competencies, and basic performance competencies necessary to intuitively understand and function at a high level in their project supporting roles and 
  • To organize and execute their own day-to-day work in a more efficient manner using modern project management concepts and methods.

What will be covered?

  • Opening Remarks and Housekeeping Items
  • Project Management Global Standards (Lecture/Discussion)
  • The Project/Product Life Cycle Concept (Lecture/Discussion)
  •  Initiating the Project (Lecture/Discussion)
  •  Exercise 1 (Developing a Project Charter)
  •  Planning the Project (Lecture/Discussion)
  •  Exercise 2 (Performing a Stakeholder Analysis)
  •  Exercise 3 (Developing a Project Scope Statement)
  •  Exercise 4 (Creating a WBS)
  •  Exercise 5 (Developing a Network Logic Diagram)
  •  Exercise 6 (Developing a Risk Register)
  •  Exercise 7 (Developing the Cost Baseline )
  •  Exercise 8 (Developing a Schedule Baseline)
  •  Exercise 9 (Project Change Control)
  •  Exercise 10 (Finalizing the Project Management Plan)
  •  Executing, Monitoring and Controlling the Project (Lecture/Discussion)
  •  Exercise 11 (Project Kickoff/Launch Meetings)
  •  Exercise 12 (Project Execution)
  •  Closing the Project (Lecture/Discussion)
  •  Exercise 13 (Final Results)
  •  Exercise 14 (Lessons Learned)
  •  Course Evaluations

Who should attend?

Individuals who will benefit from this course include anyone whose work directly or indirectly supports projects (including entry-level project/program managers) and anyone who can improve the efficiency of his or her day-to-day work by applying modern project management concepts and methods.

Training Methodology:

Group discussions, role plays, mock tests

Language:

Arabic/English

Competencies covered:
  • Greater confidence in defining, planning, and managing projects.
  • Understanding of core project management competencies.
  • Applying project management skills.
  • Increase effectiveness and efficiency.

4.Strategic Crisis Management


Course Objectives:

  • Acquire an in-depth knowledge of the key aspects of Strategic Crisis Management
  • Develop strategies so ensuring you and your organization responds efficiently and effectively
  • Understand the five deadly leadership behaviors and six winning strategies in a crisis
  • Learn the fundamentals of organizing and managing Crisis or Emergency Control Centers
  • Acquire step-by-step guide on how to plan for more beneficially rewarding multi-agency exercises

What will be covered?

  • What should be in place before the event?
  • Pre-planning, who and what else should be considered?
  • Dealing with a crisis – the ‘communications’ perspective
  • Incident Management & Aftermath
  • Essential post incident actions

Who should attend?

The course is primarily designed for the people who are responsible for crises, emergency, risk management in an organization, e.g., health and safety managers, environmental management system managers, production/operations managers, maintenance managers, facilities managers, administration managers, etc.

Training Methodology:

The training is going to be highly interactive combination of lectures, group discussions, questionnaires, individual reflections, role plays, simulations and videos.

Prerequisites (if any): 

Leaders, managers and professionals part of crisis management team

Language:
  • Arabic/English
Competencies covered:
  • Insights about emergency management
  • Protect the people, environment and assets
  • Effectively communicate and cooperate with regulatory agencies
  • Restore the businesses

5.Event Planning & Management


Course Objectives:

    • Identify the types of events and conferences in order to execute a more effective plan
    • Organize, assess and motivate various committees involved in managing events and conferences
    • Promote their events and conferences by planning and setting a step by step promotional plan
    • Explain the various functions for managing events and conferences
    • Prepare and control the financial aspects of a conference
    • Plan and organize different kinds of exhibitions
  • Examine all activities in order to evaluate them and to follow up on the events

What will be covered?

  • Events and conferences planning
  • Organization of the event or conference
  • Promotional activities for events and conferences
  • The different functions for managing events and conferences
  • The financial aspects of the conference
  • Organizing exhibitions
  • Follow up and evaluation of conference and events activities

Who should attend?

Managers, supervisors and officers involved in the planning or management of events, exhibitions and conferences as well as managers and officers of public relations

Training Methodology:

The course is designed to be interactive and participatory, and includes various learning tools to enable the participants to operate effectively and efficiently in a multifunctional environment. The course is based on four learning pillars: concept learning (lectures and presentations), role playing (group exercises), experience sharing (roundtable discussions) and exposure to real world problems and policy choices confronting delegates.

Prerequisites (if any):
  •  None
Language:
  • Arabic/English
Competencies covered:
  • Planning, organizing and leading
  • Analyzing and evaluating
  • Verbal communication skills
  • Building rapport
  • Delivering and receiving accurate feedback

6.Marketing Strategies


Course Objectives:

  • Carry out an audit of the marketing function
  • Create a marketing plan
  • Identify key target audience for your products and services using segmentation tools
  • Define SMART objectives for marketing campaign
  • Measure and improve output with the help of pertinent tools for analysis

What will be covered?

  • Understand Customer: Specific needs and requirements
  • Analyze Market: Size of the market, demand supply gap, trends
  • Analyze Competition: Key players and the unique selling proposition of their offerings
  • Define Marketing Mix: Which Ps are crucial?
  • Determine Market Position: Current share of the market and the rank
  • Marketing Budget: For implementing the new strategy
  • New Marketing Strategy: SWOT Analysis
  • Execution Plan: Details of how the strategy would be implemented

Who should attend?

The programme is designed for mid-level to upper-level executives, who play a strategic role in developing products and managing brands. Marketing and sales professionals, business owners, business development teams, and business unit managers, seeking strategic frameworks that drive corporate success, will also benefit from this highly regarded marketing course.

Training Methodology:

The training is going to be highly interactive combination of lectures, group discussions, questionnaires, individual reflections, role plays, simulations and videos.

Prerequisites (if any):  

relevant experience

Language:
  • Arabic/English
Competencies covered:
  • Importance of customer focused and competitive focused marketing strategies 
  • The ability to identify the key strategic issues and performance gaps
  • The opportunity to use different strategic analysis tools and techniques 
  • The structure of a powerful strategic marketing plan

7.Dubai 4G/EFQM


Course Objectives:

The EFQM Assessor course is a comprehensive course in which you will learn and practice the skills and capabilities needed to effectively assess an organization. It includes detailed information on the Excellence Model, which most of excellence awards in UAE are based on, and the RADAR logic. Also, inputs are based on the experiences from the EFQM Excellence Award and the best practices of high performing organizations.

The course will be covering the revised and the new version of the EFQM Excellence Model and will compromise new case study on service organization.

What will be covered?

  • Provide you a thorough understanding of the more detailed aspects of the EFQM Excellence Model, the revised criteria and of the RADAR scoring matrix.
  • Provide you with a good level of assessor skills through practical ‘hands on’ work based upon a high quality case study with feedback from very experienced tutors.
  • Develop your skills and knowledge to conduct assessments with a varying range of complexity.
  • Enable you to contribute effectively as a member of a high performing assessment team.

Who should attend? 

Professionals, leaders, supervisors and all those who are engaged in excellence, quality management implementation and improvement of organizational performance. Individuals who are leading or participating in organizational effort to apply for distinguished national and international quality awards based on the EFQM Model will also find the course beneficial.

Training Methodology:

This course uses a real life case study supplied by EFQM for participants to practice the different topics. It also introduces the Business Excellence Matrix (BEM) Excel based assessment tool. 

Competencies covered:
  • Approaches to internal and external assessment
  • practical in-depth experience of assessing an organization
  • Key to success and the potential barriers 
  • Ability to assess all areas of an organization.

8.ISO 50001 Energy Management Lead Auditor


Course Objectives:

Join the International Register of Certified Auditors (IRCA) and become an independent expert on energy management with our ISO 50001 Lead Auditor training course.

Get the skills you need to audit energy management systems (EnMS) to ISO 50001. And become confident conducting an independent audit, from planning to reporting and recommending follow up actions – as well as leading other energy management auditors.

What will be covered?

  • Understand ISO 50001 requirements in the context of an audit
  • To manage every stage of the audit process
  • To lead opening, closing and follow-up audit meetings
  • To integrate management system audits.  

Who should attend?

  • Energy managers
  • Compliance managers
  • Management representatives
  • Those who want to become third part auditors for ISO 50001.
Training Methodology:

Practical exercises, theory and role plays to help delegates learn quickly, and discover how to integrate ISO 50001 with other management system audits, such as ISO 14001.

Prerequisites (if any):

We recommend that you understand what energy management means and what it takes to audit a management system. Recommended background reading includes our publication, Energy Management Principles and Practice

Language:
  • Arabic/English
Competencies covered:
  • Understand ISO 50001 requirements in the context of an audit
  • To manage every stage of the audit process
  • To lead opening, closing and follow-up audit meetings
  • To integrate management system audits.

9.ISO 9001:2015 Lead Auditor


Course Objectives:

This course was developed to cover all requirements of the ISO 90001:2015 standard. Group exercises and case studies will be used to develop the required skills. Other topics covered are from ISO 19011 and include the auditing process and methodologies, e. g. planning and conducting an audit, writing nonconformity statements, preparing an audit summary and report, and verifying corrective actions. Auditing case studies to develop skills for identifying nonconformities will be used. Techniques for leading audit teams will also be discussed.

What will be covered?

  • Understanding of Quality Management System
  • Understanding ISO 9001 Requirements for assessment / audit process
  • Audit Planning / Auditing Techniques
  • Practical Auditing
  • Audit Reporting / Corrective Action Process

Who should attend?

Quality Assurance Managers, ISO 9001:2015 Implementation and/or Transition Team Members, Management Representatives, and all others who would like to develop competency in ISO 9001:2015 and the auditing process for first, second and third party auditing.

Training Methodology:

Practical exercises, theory and role play to help delegates learn quickly, and discover how to integrate ISO 9001:2016 with other management systems.

Prerequisites (if any)::

Knowledge of the requirements of ISO 9001 and the commonly used quality management terms and definitions, as given in ISO 9000

Language:
  • Arabic/English
Competencies covered:
  • Interpret the requirements of ISO 9001 
  • Check and confirm the QMS audit objectives

Risk and opportunity assessment based on the context of the organization.

  • Apply ISO 9001 standard clauses appropriately in an audit situation.
  • Role of an auditor to plan, conduct, report and follow up a FSMS audit in accordance with ISO 19011 and ISO/IEC 17021-1

10.Lean Six Sigma


Course Objectives:

The overall objective of this course is to provide you with a first step toward successful implementation of process improvement methods by developing familiarity with the basic concepts and language of Lean Six Sigma.

After completing this course, you should be able to:
  • Understand how Lean Methods and Six Sigma are integrated into a single process improvement initiative to achieve higher quality and greater process speed.
  • Recognize the five step DMAIC model used to improve processes.
  • Relate Lean Six Sigma concepts to the overall business mission and objectives or your organization or department.
  • Communicate using Lean Six Sigma concepts.
  • Think about your organization as a collection of processes, with inputs that determine the output.
  • Recognize the organizational factors that are necessary groundwork for a successful process improvement program.
  • Use the concept of a Sigma Level to evaluate the capability of a process or organization.

What will be covered?

  • Introduction
  • Higher Standards for Higher Performance
  • Lean Six Sigma Defined
  • Input Determines Output
  • What’s In a Name?
  • The 5 Lean Principles
  • The 8 Forms of Waste
  • Success Stories
  • The Sigma Level
  • The 99.9% Problem
  • Calculating the Sigma Level – Toolset
  • DNA of a Champion
  • Lean Six Sigma Framework
  • DMAIC – The Improvement Process
  • Lean and DMAIC
  • Organizing for Success
  • Working Relationships
  • Critical Success Factors
  • Skill Check
  • Course Completion
  • The Lean Six Sigma Journey

Who should attend?

  • This overview is targeted at executives, team members, managers, supervisors and other individuals who need an understanding of Lean and Six Sigma but aren’t expected to run projects or use the tools.
Training Methodology: 

The course will challenge the participants with exercises, role-plays and presentations

Prerequisites (if any):  
  • This course has no pre-requisites.
Language:
  • Arabic/English
Competencies covered:
  • Implement Lean Six Sigma practically in the workplace
  • Understand DMAIC and DMADV models
  • Knowledge of what it takes to achieve quality improvement
  • Enhance analysis, identification, and evaluating skills

11.Quality Management


Course Objectives:

By the end of the course, participants will be able to:

  • Explain the role and impact of leadership to support quality management systems
  • Describe the importance of quality in organizations and review various quality schools and teachings by quality gurus
  • Assess team dynamics and the role of teams to support continual improvement projects
  • Compare the most used quality philosophies and tools and use the most appropriate ones to establish priorities within their organization
  • Appraise the ethical commitment needed by quality professionals

What will be covered?

  • Leadership and management in quality
  • Quality basics and definitions
  • Building teams in a quality management system
  • Improvement tools and techniques

Who should attend?

Individuals, leaders, supervisors and all those who are engaged in quality management implementation and improvement of organizational performance.

Training Methodology:

The course will challenge the participants with exercises, workshops and presentations. Role plays and group discussions will make this course a unique and fun experience for every participant. Assessments and gap analysis tools will be used throughout the course. Videos will also be shown to emphasize and clarify some learning points.

Prerequisites (if any): 
  • None
Language:
  • Arabic/English
Competencies covered:
  • Quality control and assurance
  • Applying quality tools
  • Leadership
  • Team management
  • Understanding ethics
  • Quality methodologies

12. Enterprise Risk Management


Course Objectives:

  • Identify internal and external changes that will create risks to the organization
  • Understand the relation with the board of directors through governance and improve Risk-Based Decision Making (RBDM)
  • Influence internal controls by choosing the response to the risks identified
  • Classify risk categories in the organization and identify the right authorities to manage them
  • Analyze, assess and improve risk management practices within the organization

What will be covered?

  • Introduction
  • Risk management and corporate governance
  • Risk management and corporate control environment
  • ERM and its evolution
  • Risk categories
  • ERM components

Who should attend?

Managers, senior managers, directors, executives, financial controllers, senior accounting and finance personnel, and auditors.

Training Methodology:

The course is based on detailed explanations by the instructor and presentations by both the participants and the instructor. It also includes several case studies related to different industries and areas of the business.

Prerequisites (if any): 
  • None 
Language: 
  • Arabic/English
Competencies covered:
  • Improving risk monitoring and control
  • Analyzing and assess risks
  • Advising directors on risks
  • Controlling & Mitigating risks
  • Reporting risks

13.Project Risk Management for Professionals in Transport Sector


Course Objectives:

The overall aim of this course is to prepare participants for the Risk Management Professional (RMP) certification. Additionally, participants will be able to develop project risk management plans and risk registers. The course also aims at assisting participants in performing qualitative and quantitative assessments for developing appropriate risk responses. In line with the above, participants will devise key performance indicators for monitoring and controlling project risks.

What will be covered?

  • Review the RMP exam requirements and application process
  • Define several risk key terms and develop a solid framework of risk management
  • Plan risk management and manage the risk register
  • Identify project risks using different techniques
  • Evaluate qualitatively the identified project risks
  • Estimate quantitatively the overall effect of risk on the objectives of the project
  • Develop effective response actions that are appropriate to the priority of the project risks
  • Review and control project risks through reassessments and audits
  • Identify the leadership and communication competencies related to risk management

Who should attend?

Risk managers, project managers, and members of project offices, project sponsors, functional managers, senior management and individuals interested in RMP certification. This course is worth 30 Professional Development Units (PDUs).

Training Methodology:

The course uses a mix of interactive techniques such as group exercises, brief presentations by the consultant and the participants, practicing exam questions and simulations.

Prerequisites (if any):
  • Relevant industry experience 
Language:
  • Arabic/English
Competencies covered:
  • Risk planning
  • Risk identifying
  • Risk assessing
  • Risk reviewing
  • Communicating
  • Leading & Motivating

14.Security & Risk Assessment


Course Objectives:

Security and Risk Management course provides the opportunity for delegates to enhance their professional and career potential in security management. The course gives unique insights and comprehensive coverage of the management disciplines central to providing effective security management in the commercial environment. The course addresses a wide range of topics including: Security and Risk Management, Business Management, Physical and Electronic Security, Standards and Threats. The course is designed to meet both the theoretical and practical management application, based on best practice principles and national standards. The course is delivered by senior security experts who have extensive experience in security management positions.

What will be covered?

  • Introduction to security and security management
  • Risk and the risk assessment (ISO 31001)
  • Security surveying
  • Physical and electronic security systems
  • Security project management 
  • The principles of law
  • Corporate security
  • Business Continuity Management (BS25999)
  • Crisis management and disaster recover
  • Supply chain security (ISO 28000)
  • Information security management (ISO 27001)

Who should attend?

The course will be of immediate benefit to those currently working in security roles or those seeking an entry level qualification towards a career pathway in the security industry.  The course is designed to meet the needs of security professionals who wish to advance their academic study. It will be positively recognized and give delegates a formal qualification for career advancement in the security industry. 

Training Methodology:

The training is classroom based and delivered at our dedicated training facility or on client site. Bespoke client courses can be delivered for four or more participants.

Prerequisites (if any): 
  • None 
Language:
  • Arabic/English
Competencies covered:
  • Ability to conduct a thorough threat analysis; 
  • A clear understanding of criminal behaviors and risk factors;
  • Enhanced logical and analytical skills to pinpoint and assess risks;
  • Ability of effective security resources integration within organizational structures;
  • Ability to design reliable and valid security plans to address business risks, on budget

15.Asset Management – Basic & Advance


Course Objectives:

At the end of this training seminar, you are able to:

  • Explain what Asset Management is and how it can contribute to the realization of the corporate strategy of your organization
  • Understand the content and value of ISO 55000, the international standard on Asset Management
  • Apply ‘good Asset Management practice’, starting with foundations and building up to best practices that will deliver maximum business benefits
  • Assess the current state of Asset Management best practices
  • Set up an implementation plan for Asset Management

What will be covered?

  • Introduction to Asset Management
    • Introduction to the Subject
    • Asset Management as a business process
    • The Asset Management Landscape Model (Conceptual Framework)
    • Asset Management Roles – about roles, expectations and responsibilities
    • ISO 550000 – the International Standard on Asset Management
    • Certification Procedure
Good Asset Management Practice – Risk Management
    • Identifying Risk
    • Significance of Risk
    • Risk Management on Business Level
    • Stakeholder Management
    • Risk Based Maintenance (RBM) for Assets
    • Smart Maintenance 2.0
    • Good Asset Management Practice – Sourcing & Outsourcing
    • Sourcing & Outsourcing – who does what and why?
    • Procurement Aspects
    • Defining Level of Service
    • Defining the Right Key Performance Indicators – leading & lagging indicators
    • How to Measure the Contractor Performance
    • Vendor Management
Good Asset & Facilities Management Practice – Life Cycle Management
    • Life Cycle Management for Assets
    • Condition Assessment and Monitoring
    • Information & Configuration Management
    • Life Cycle Costing (LCC)
Assessment – Gap Analysis & Implementation Aspects
  • Asset Management assessment – assessment tools
  • Asset Management Teams
  • Changing the Behavior of People
  • Implementation of Asset Management
  • Wrap-up

Who should attend?

  • All professionals involved in managing or participating in Asset Management and Facilities Management processes, including all staff in the Asset Management & Maintenance department, Facilities Management, Building Maintenance, IT, Operations and Finance
  • Anyone who wishes to update themselves on Asset Management and how to implement it for the benefit of their organizations
Training Methodology:

A combination of lectures, discussions, exercises, and cooperative learning will be used.

Language: 
  • Arabic/English
Competencies covered:
  • Practical insight of ‘good Asset Management practice’
  • Realization of the corporate strategy
  • Background, application and benefits of ISO 55000
  • methodologies of Asset Management
  • Implementation of  Asset Management methodologies and technologies
  • Current status of the Asset Management processes

16. Business Report Writing


Course Objectives: 

By attending this report writing courses, delegates will have:

  • Gained an understanding of the reason for the different types of report formats and when, why and how they should be used
  • Produced clear, hierarchical and logical structures which project the messages they wish to communicate
  • Used some tried and tested report writing techniques to persuade and influence their readers
  • Learnt how to write correctly

What will be covered:

  • Principles for effective report writing
  • Clarifying objectives
  • Undertaking your research
  • Constructing your case
  • Planning the report
  • Structuring the report and testing out the key messages
  • Using the appropriate style and tone
  • Formatting and finalizing the layout of report
  • Calling the reader to action
  • Editing and proof reading the report

Who should attend: 

This business report writing course is ideal for anyone who has to write or contribute to business reports, proposals, white papers or other types of written business communication.

Training Methodology:

 This report writing training will be delivered in a highly engaging and interactive way, focused on the specific needs of the participants and the organization.

  • Trainer input and tips through short presentation, facilitation and group discussion
  • Individual and small group exercises with facilitated group review of learning
  • Practice sessions for participants to complete key elements of writing a report
Prerequisites (if any): 
  • An optional participant pre-course questionnaire
Language:
  • Arabic/English
Competencies covered: 
  • Compelling, persuasive report writing 
  • Plan, organize objectives 
  • Structure & construct arguments 
  • Summarize contents effectively.

17.Customer Relationship Management (CRM) – Basic & Intermediate


Course Objectives:

At this program’s conclusion, participants should be able to:

  • Develop an understanding of the terms & benefits of CRM on a company’s bottom line.
  • Discuss the importance of relevance, respect, credibility and value in the relationship management process.
  • Analyze the different components of a CRM plan.
  • Articulate their CRM goals
  • Choose language that represents an organization’s brand
  • Document interactions
  • Develop their checklist for readiness & success

What will be covered:

  • Connecting with customers: Customer Relationship Management Basics
  • Examining Best Practices: What Market Leaders Do
  • Creating a Roadmap: Planning Interactions
  • Getting the story straight: Building trust staying on message
  • Choosing a system: Homegrown, off the shelf or customized
  • Managing the Day to Day: Keeping Data Clean
  • Looking at Metrics: Marketing, Sales & Service Numbers

Who should attend: 

Anyone looking to gain an understanding of Customer Relationship Management for Customer Service and its practical application in the business environment.

Training Methodology:

Interactive training which would include examination of CRM goals, touch points, messaging, documentation strategies and best practices for staying connected with customers.

Prerequisites (if any): 
  • Basic understanding of the business industry
  • Knowledge of the English Language
Language:
  • Arabic/English
Competencies covered: 
  • Relationship management strategy
  • Articulation of CRM goals 
  • Identify of key milestones 
  • Measurement of CRM success 

18. Technical Report Writing


Course Objectives:

  • How to plan produce technical reports that communicate effectively to the reader
  • Structuring specific technical reports
  • Reader-friendly formatting and layout
  • How to write technically in plain simple English
  • How to use software aids for better writing

What will be covered?

  • Communications
  • Software aids for writing
  • Specific reports
  • Instructions and procedures and manuals
  • Business letters and emails
  • Reviewing reports
  • Format and layout of reports
  • Writing effectively

Who should attend?

The target audience for this training course can be from different sectors and may include anticipated authors as well as reviewers and readers of such reports, including:

  • Technicians and Engineers
  • Lab Officers/Technicians/Managers
  • R&D Technicians/Scientists
  • Technical Supervisors and Managers
  • Maintenance Technicians and Engineers
  • IT Specialists
  • Quality Technicians and Inspectors
Training Methodology:

This training will include several practical sessions and activities to ensure that delegates learn through a hands-on approach. There will be interactive sessions which will include writing technical reports, journal papers, emails, minutes of the meeting, business cases and critique technical papers.

Prerequisites (if any): 
  • Command over English Language
Language:
  • Arabic/English
Competencies covered: 
  • Style and format of technical documents
  • Best practice e-mail etiquette 
  • Diagrams and graphics 
  • Sentence structure and punctuation
  • Write in plain English
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